Reddit Marketing For Newbies

Still, Reddit’s potential is often overlooked by digital marketers.

Why is Reddit important to your marketing efforts? Traffic. On Alexa, Reddit ranks 26th globally, and 11th in the United States. Reddit is typically the birthplace of all type of contents. Normally, when something strikes the front page of Reddit, it ends up spreading way virally on Reddit. This is due to the site’s demographics of its users using the platform every minute.

The majority of people using Reddit are relatively Internet-savvy individuals. So if they see something that makes them laugh, or otherwise impresses them, opportunities are it’s going to be shared with numerous, many other individuals. In summary, Reddit is a social platform that permits users with different interests to go and curate the best content on the web.

What is “karma” in Reddit?

To prevent spammers from bombarding readers, Reddit created “karma” points. Users get karma by their comments and links being upvoted by others. If you spam your unassociated content to Reddit, you will get a down-vote by other Reddit users. This, in turn, indicates Reddit restricts how typically users send contents to the website.

Below are 6 tips to Reddit marketing for newbies.

Angled your content to broad audience

The most popular group on Reddit are 18-34 old males and females. If your content isn’t really going to even that age or gender, you might be much better off doing your AMA (‘ Ask Me Anything’) within another outlet.

Related Story:  The Secrets Behind Colour Psychology

It’s not about your business, your products and you

If the subject of your AMA is exclusively about how awesome your business or item is, you are going to have a hard time with achieving success in your Reddit marketing. Reddit is well-known for calling out shameless self-promoters.


Get a popular person, who currently has an audience in your market to be the spotlight. Like choosing a right content to share on Reddit, finding the right person within your business, services or niche to feature in the AMA is the right approach.

Timing and targeted market

Timing is important in Reddit marketing. You can have the very best topic and well-known person featured in the AMA, but if you share it at an incorrect time or do not promote it enough within your target market, you are not doing it right.

Be prepare to handle tough questions

Redditors are really direct individuals. The Reddit community is not scared to take on the challenging and unpleasant discussions. Therefore, you must be ready at all times to manage negative feedbacks and nasty questions.

Credibility is crucial

Be genuine, personable, and as truthful as possible. This isn’t really just for Reddit AMAs, but all of social media.

Related Story:  Snapbot By Snapchat Is Here, But Not In Singapore Yet.

Creating a community on any platform takes a lot of time and tough work. If you have an item or brand that grows on connecting and acquiring feedback from people, Reddit is a great place to do it.