After all these years, Facebook is still an excellent social networks channel for brand names looking for substantial reach and engagement. The platform stays a secret to numerous brand names and their marketing groups. With Facebook’s continuous algorithm modifications, tightening up guidelines, and ever-evolving functions, brand names might have a difficult time figuring it out.
We picture that’s exactly what the group behind quietly, an expert social networks analytics platform, was believing when they examined the practices of the 30 greatest business on Facebook. The research study exposed intriguing patterns about the material, fans, and engagement on the Facebook pages of significant brand names like WhatsApp, Starbucks, and Nike.
After parsing through the outcomes ourselves, here are some significant takeaways to assist other brand names in maximising their Facebook existence.
Usage Of Video
The reality of the matter is that Facebook’s algorithm chooses video. The most effective brand names on Facebook absolutely understand this– Quintly discovered that these businesses put up considerably more video posts than image posts. If you require some motivation, click here to view some of the finest Facebook 360 brand name videos.
There Is Still Room to Grow
The typical brand name page acquired about 344,000 brand-new fans in the very first half of 2016. As your marketing group checks out various social media channels, continue to keep a strong brand name existence on Facebook while it’s still growing.
Make certain Your Social Team Can Handle It
When brand names were struck with an abrupt rise in fan engagement in April 2016, their social media groups were certainly not prepared. This is really worrying when you think about that more and more clients anticipate assistance from brand names’ social accounts. A research study your own brand name’s user publishing patterns so you understand exactly what to anticipate in the future, and think about incorporating automated client assistance to deal with fundamental concerns.
There Is No “Right” Amount to Post
You may be amazed to discover that the leading brand names have exceptionally varied publishing routines on Facebook. Quintly’s research study discovered that the typical number of day-to-day posts throughout the greatest brand names is much more affordable at 1.2. These findings recommend that there isn’t really a wonderful number of posts that will bring your brand name Facebook success.