Pinterest announced that it has actually acquired Jelly, the question and answer service owned by Twitter co-founder Ben Finkel and Biz Stone. Financial terms of the deal were not revealed, but Stone will end up being a “special consultant” to Pinterest chief product officer Evan Sharp. The company also said Jelly’s chief technology officer Ben Finkel will move over to the development product group.
The addition of Jelly’s team could benefit Pinterest through its competence in image recognition and building networks across products and artificial intelligence. In addition, making use of artificial intelligence could much better enable Pinterest to appear more contextual pins and ads.
Details about what will be going to take place to Jelly’s app remains unknown. In a Medium post, Stone admitted that both teams are working out the details such as whether Jelly remains separate or will be incorporated.
Jelly raised an undisclosed quantity of funding from investors including his Twitter co-founders Jack Dorsey and Evan Williams, Spark Capital, SV Angel, Greylock Partners, previous Vice President Al Gore, LinkedIn co-founder Reid Hoffman, and others.