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Most Valuable Brand in the World: Google

Goodbye Apple, here comes Google.

Google held the world’s most valuable brand title in 2011 and has actually now restored it back. 2016 marks the release of Google’s mainstream mobile phone as well – with the launch of the Google Pixel and Pixel XL, which according to the report have actually received terrific sales figures.

This year, Google has actually been offered a brand name value of $109.47 billion, compared to Apple’s $107.141 billion.

Simply put, Apple has over-exploited the goodwill of its consumers, it has actually stopped working to produce considerable incomes from newer products such as the Apple Watch and can not demonstrate ingenious innovations preferred by the consumers. Its brand has actually lost its lustre. Samsung, Apple’s long-time rival, and a variety of Chinese brand names such as Huawei and OnePlus are now in the smartphone market. This makes Apple’s road to success more challenging.

Right after Apple, Amazon took the third spot with 53 percent brand name value growth. The analysts feel that the “company is growing highly as it continues to both improve the retail market and to record an ever larger share of it.” In its latest revenues report, Amazon has actually stated it will create 100,000 jobs in the United States over the next 18 months. With this development confidence, the analysts feel that Amazon could well be on the leading area next year. Even social giant Facebook discovered a spot in the leading 10 and protected the 9th position with an 82 percent brand worth development.

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In its latest revenues report, Amazon has actually stated it will create 100,000 jobs in the United States over the next 18 months. With this development confidence, the analysts feel that Amazon could well be on the leading area next year. Social media giant, Facebook, is at a spot in the top 10.

Breaking Apple’s five-year record, Google has taken the top spot as the most valuable brand name worldwide. In the most recent Brand Finance Global 500 report, Apple is available in 2nd, followed by Amazon, AT&T, Microsoft, Samsung, Verizon, Walmart, Facebook, and ICBC.